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mCommerce- The Future Of Ecommerce
Mobile commerce (or m-commerce) is the term for commercial services delivered via a mobile device, such as a phone or tablet. Mobile commerce, a type of e-commerce, allows consumers to access online purchasing platforms without using a computer.
We have seen considerable expansion in the e-commerce business during the last several years. But, on the other hand, mobile commerce is gaining off due to the advancement of mobile technologies.
An improved user experience
We can't help but note that they're far handier than the same firms' mobile websites regarding mobile commerce apps. The thing is, an application created for a certain platform allows you to access the platform's native functionalities and components. Of course, all of this contributes to the application's ease of use.
Opportunities for marketing
You may increase user engagement through mobile apps. You might, for example, use a powerful tool like push notifications to encourage your customers to make repeat purchases or notify them about promotions or new goods.
If your company has physical locations, you might notify users when walking near your store or service facility. This small act may increase loyalty by demonstrating that you care about your customers' requirements.
Several payment options
As previously stated, mobile applications, as opposed to eCommerce websites, may accept a wider range of payment methods than credit and debit cards. The following are examples of mobile payment solutions:
- Apple Pay
- Google Pay
- Android Pay
- PayPal One-Touch
- Visa Checkout
- Amazon Pay
mCommerce vs eCommerce
Even though mobile commerce is a subset of e-commerce, there are a few distinctions.
You may now acquire the essential goods and services whenever and wherever it is convenient for you. There will be no more tethering to a PC or laptop. You can now shop for groceries while riding the metro or stuck in traffic.
Many consumers are still hesitant to submit their credit or debit card information on commercial websites. This minor detail hinders the growth of the whole e-commerce sector.
Nonetheless, mobile commerce offers a more secure way to pay for your goods. In addition to the standard security precautions found in e-commerce, such as multi-level authentication, m-commerce can also include biometric authentication (like fingerprints, face ID, or retina scans).
Furthermore, instead of utilizing cards to make a purchase, mobile users may utilize mobile wallets like Apple Pay or Android Pay to pay using their phones.
Tracking user behavior
It's tough to trace users' activity in e-commerce because of the reliance on computers — nowadays, most users surf the Internet on their smartphones. Their location or hobbies, to be precise.
Three types of mCommerce services
Despite the wide range of m-Commerce applications, three basic categories may be distinguished.
The first is mobile retail, which is the most common. In general, mobile shopping is quite comparable to eCommerce. The distinction is in the gadgets. When we talk about m-Commerce, we don't only mean mobile applications; we also mean mobile-optimized websites and even social network stores, such as Instagram, that allow you to create an online store.
In-app services are the second category. This is the type of service you can obtain through an app. For example, streaming services such as Netflix or AppleMusic provide access to various materials for a price. Ticketing and boarding services are other examples.
Active trends in mCommerce app development
Chatbots are just about ubiquitous right now. They allow businesses to connect with their consumers using AI and specifically built chatbots that act like people. For example, Chatbots may answer common queries, assist with shipping information, and so forth.
AR (augmented reality) technologies
Augmented reality has firmly established itself in our lives. AR has several advantages for shops and other companies. For example, you might include augmented reality into your smartphone app in the retail industry to allow clients to try your merchandise. It's not just about the clothes. You might also include the option to see how certain furniture items will appear in the interior, following Ikea's lead. The only thing standing in your way is your imagination.
These days, you can find whole AR stores where you can view products from various angles, assess their size, and, of course, try them on before purchasing.
It would be weird not to add image search while discussing all of these technologies. This is likewise an AR-based system. Although it's not a popular feature, it might be useful for mobile commerce users, particularly in retail. The idea behind this technology is that a consumer may quickly locate a product in your shop by looking at its image.
Voice technologies are becoming increasingly popular. Even in 2017, 72 percent of consumers who possess a voice-activated speaker report that their gadgets are often used as part of their daily routine, according to the ThinkWithGoogle platform. Furthermore, in 2018, 27% of the worldwide internet population used voice search on mobile. It’s 2021 now, and these numbers have gone up quite significantly. As a result, fully disregarding this technology may result in future issues.
Almost all current retail companies and well-known brands have already integrated commerce into their mobile apps. Based on the data above, we can confidently predict that mobile commerce will continue to grow in the future years.
Royex Technologies is a leading e-commerce design and development company in Qatar. We have experience developing hundreds of projects for our clients in the GCC, including several Mobile Apps, Websites, and other Solutions. So we have the expertise perfect for your requirements. We have mentioned our development cost for each platform, which depends on the complexity of the application and the timeline available. If interested, please call us at +971566027916 or mail us at email@example.com, and we can send you a proposal based on your idea.